Concept
This two-part programme for managers with overall responsibility for results, explores the issues that determine the further development of a company and where the need is given to strike a balance between short-term profit optimisation and sustainable prosperity: strategy, business development, leadership, controlling and finance.
Composition
In Part 1 we focus on strategic management. It is all about how results influence the present but also how to set the course for a successful future.
Part 2 deals with financial management and performance management. We show how ambitious financial goals are achieved thanks to skilful financial management.
Target group
- Members of the senior management and the Executive Board
- Entrepreneurs, shareholders, partners
- General managers, heads of major business units
- Heads of central units with management responsibility
- Managers who need to prepare for a position with broad results-based responsibility
Areas of Focus
Results Oriented Management
- Business and its environment on the move
- Vision, mission and business objectives as guidelines
- Controlling the company’s development
- Leveraging to achieve results
Strategic Business Management
- Megatrends in the economy and society
- The most important strategic analyses
- Modern approaches to strategy
- Business models, value creation and business development
- The impact of strategic decisions
Marketing and Innovation Management
- The importance of customer focus
- New audiences, new markets, new media
- Steering the brand effectively
- How successful innovation management works
Organization, Structure and Shaping Processes
- Understanding the organization as an organism
- Strategy-compliant structures and processes
- Outsourcing vs. in sourcing
Leadership, Change and Implementation Skills
- Principles of good leadership
- Communication and leadership
- Corporate culture and change
Financial Management and Performance Management
- Cash flow, liquidity and analysis of the financial status
- Value management, business valuation and M&A
- Strategic profit management
- Modern budgeting, intelligent investment analysis
- How should performance be measured?
Strategic and Operational Controlling
- Company clarity
- Instruments for cost planning and cost reduction
- Capital efficiency and value-oriented controlling
- Risk management and early warnings
Dates and booking
Executive Management Programme (EMP)
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