A 8-day programme for senior management in executive positions. Essential answers to results-based management, such as general management, strategy, business development, leadership, control and finance, together with a compact update and impulses from the field.
This two-part programme for managers with overall responsibility for results, explores the issues that determine the further development of a company and where the need is given to strike a balance between short-term profit optimisation and sustainable prosperity: strategy, business development, leadership, controlling and finance.
Composition
In Part 1 we focus on strategic management. It is all about how results influence the present but also how to set the course for a successful future. Part 2 deals with financial management and performance management. We show how ambitious financial goals are achieved thanks to skilful financial management.
Target group
Members of the senior management and the Executive Board
Entrepreneurs, shareholders, partners
General managers, heads of major business units
Heads of central units with management responsibility
Managers who need to prepare for a position with broad results-based responsibility
Areas of Focus
Results Oriented Management
Business and its environment on the move
Vision, mission and business objectives as guidelines
Controlling the company’s development
Leveraging to achieve results
Strategic Business Management
Megatrends in the economy and society
The most important strategic analyses
Modern approaches to strategy
Business models, value creation and business development
The impact of strategic decisions
Marketing and Innovation Management
The importance of customer focus
New audiences, new markets, new media
Steering the brand effectively
How successful innovation management works
Organization, Structure and Shaping Processes
Understanding the organization as an organism
Strategy-compliant structures and processes
Outsourcing vs. in sourcing
Leadership, Change and Implementation Skills
Principles of good leadership
Communication and leadership
Corporate culture and change
Financial Management and Performance Management
Cash flow, liquidity and analysis of the financial status
Value management, business valuation and M&A
Strategic profit management
Modern budgeting, intelligent investment analysis
How should performance be measured?
Strategic and Operational Controlling
Company clarity
Instruments for cost planning and cost reduction
Capital efficiency and value-oriented controlling
Risk management and early warnings
Dates and booking
Executive Management Programme (EMP)