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Intensive Short Course in Management

The 5-day »Intensive Short Course in Management” covers, in a concentrated way, the most important topics of business management: strategy, marketing, finance, accounting, and leadership. Everything that one must know about effective management – in a concise, systematic, and interactive format.
5 Day(s)

Concept

One doesn’t need a bachelor’s or master’s degree in business administration in order to become a successful manager. However one does need knowledge about the most important managerial competencies, which anyone, who wants to do his job well, must have.

In this intensive management seminar, we give an overview of the high art of business management, and practise the most important elements of effective management using numerous practical case studies, exercises, and topical studies.

Your Benefit

  • You will receive systematic and fundamental knowledge about business management, and will understand how to correctly employ the tools that management theory has to offer.
  • You will take on your tasks with new Impulses and tools, more confidence, and in a comprehensive manner.
  • You will understand the meaning of leadership for sustainably attaining results.

Target group

The »Intensive Short Course in Management” is aimed at leaders without a degree in business administration who want to get a concise and holistic perspective of successful business management.
It is especially aimed at:

  • Technicians, lawyers, engineers, teachers, sociologists, biologists, mathematicians, chemists, physicists, and employees with a background in the humanities, who would like to grasp results-oriented business management in the shortest time
  • Corporate climbers with a commercial backgrounds and career-changers, who are aiming for or already have a higher managerial function, and would like to systematically work through the basics.
Perfect overview on general and strategic management.
S. P., DSR Ingenieurgesellschaft mbH
Good start to think out of the box
Yuriy SMERICHKA, Gentherm Ukraine LLC
The course was very nice. All trainers were fully dedicated, open professional.
N. N.,
Accurate, inclusive and supportive. Well presented. Very good instructors.
N. N., Oxford Economics
The course was a real success, it changed my view and increased my motivation and I personally feel it very strongly since I’ve returned from the course.
N. N.
It was a great insight into the topics of management.
N. N., Holcim Group Services Ltd
The course was great and focused.
Youssef M. ALWAN, STAAR Surgical AG
Very insightful. Great roleplay and practical sessions. How theory is applied was excellent. Honest and non-judgemental.
Dr. Aziza JOHNSON, Covis Pharma S.Ã .r.l.
An amazing journey in the world of leadership, with very inspiring and
Julien MARILLER, Holcim Group Services Ltd

Areas of Focus

What is Effective Management?

  • Management as the profession of achieving results
  • Core management functions
  • Complexity and complexity traps

Core Management Methods

  • Problem-solving skills and decisiveness
  • Holistic thinking
  • Achieving and getting results

Understanding one’s Contribution in Securing the Company’s Overall Success

  • Corporate philosophy and values
  • Corporate goals and defining results
  • Vision and mission

The Logic of Strategic Success

  • The business model from a strategic point of view
  • The process of strategic management
  • Instruments of strategic analysis
  • Generating strategic options
  • Successful implementation with change and project management

Marketing and Market-Oriented Business Management

  • Putting customer benefit, satisfaction, and retention at the centre of successful marketing
  • Operative marketing and the marketing-mix: product, price, distribution, and communication
  • What are the new trends in marketing?
  • Innovation and business development
  • Identifying, evaluating, and implementing new businesses

Financial Management

  • The logic of financial success
  • Raising the firm’s value
  • Understanding key performance indicators and balance sheets
  • Cash and cash flow
  • Cost and overhead accounting
  • Making convincing business plans
  • Controlling in general management context

A Leader’s Personality and Leadership

  • Motivation theories and strategies
  • Leadership roles and styles
  • Social competence as a key factor
  • Self-management and communication

Dates and booking
Intensive Short Course in Management

Dates & Fees

MIK-E20

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MIK-E20P

  • 14. – 18.09.2020 Vienna (Austria)
Book

MIK-E30

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MIK-E30P

  • 02. – 06.11.2020 Istanbul (Turkey)
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5 Day(s)
EUR 3.900,00 / CHF 4.500,00 plus VAT, travel, catering and accommodation

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