This 4-day marketing training covers all the relevant marketing topics you need to know. The goal is to update participants’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. With experiential case studies, practical tools and illustrating exercises.
Marketing rightly understood is the core of all business. Marketing knowledge will allow you to outperform your competition, create real value for your customers and drive sustained profitable growth. This intensive, 4-day course covers the essentials of marketing and will help you develop the necessary competitive advantage to excel in today's business environment.
This programme enables you to:
Master all aspects of building and implementing a successful marketing campaigns
Gain superior insights about your customers and competitors
Build and take advantage of strong brands
Use effective marketing tools and techniques, including emerging online tools and social networks
Implement measurement practices to ensure efficiency and effectiveness
This marketing programme is designed for managers with, or about to take up, marketing responsibilities; and those managers whose role interacts with this function. Past participants have included:
Executives and managers who are looking for customer-driven marketing perspective
Marketing executives and others involved in brand strategy, product management, or strategic marketing
Professionals in sales, customer relations, distribution, marketing, and market research
Managers interested in learning more about the marketing function
Entrepreneurs and marketing management consultants
Met my expectations, very interactive, a lot of real life stories and a good mix of participants.
Practical and entertaining.
The course was perfectly organized and structured with a first part more theoretical and second part more dynamic and practical with real examples. The course satisfied all my expectations.
N. F., Sika Services AG
All in all very good! Will do again & further recommend!