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Concept

Well-functioning product management is the driving force that creates highly profitable products based on market and customer needs and, as a result, increases business success. Because innovative and, above all, successful products are so important, the demands placed on product managers are high.

Product managers do not work in isolation; they reach their goals only in cooperation with others. They are the “entrepreneurs in the company”: strategic thinking, life-cycle management, marketing, managing turnover and profits, interface management, leadership and communication skills are only a few of the demands that you, as a product manager, will need to meet. In our three-part programme, you will practice applying the success factors for and methods and instruments of professional product management.

Benefits

  • You will acquire up-to-date knowledge and receive valuable impetus for positions in product management or the preparation to assume such a position.
  • You will become familiar with proven methods and tools and will have a chance to work holistically on aspects of professional product management as they relate to marketing, finance and management.
  • Your success as a product manager will be ongoing as you turn the focus from turnover to profit.

Target group

  • Managers who wish to increasingly dedicate themselves to product management
  • Product managers; regional and key account managers
  • Managers in marketing and sales
  • Employees in marketing, sales, branding, key account management, and R&D
  • Employees at companies that intend to introduce product management in the future


Our programme is also aimed toward all those who wish to prepare themselves for a future position in product Management.

 

Areas of Focus

Part 1: Modern Marketing

  • Result-based marketing
  • Strategic marketing
  • Innovation management
  • Brands, brand management
  • Marketing mix: increasing the potential for sales and profits
  • Product strategy, product concept
  • Target-group strategies
  • Sales and distribution strategies
  • Monitoring success

Part 2: Financial Management and Controlling

  • Overview of the scope of financial management
  • The most important aspects of finance and accounting
  • Key figures and contribution margins
  • Planning, budgeting
  • Investment and profitability calculations
  • Controlling

Part 3: Management Skills and Leadership

  • Responsibilities of a product manager
  • Successful self-management
  • Leadership styles
  • Increasing efficiency through clear interfaces
  • Effective communication
  • Handling conflicts
  • Motivation techniques
  • Successful teamwork

Dates and booking
Product Management Programme

Dates & Fees

PMP-E10

Book

PMP-E20

Book

PMP-E30

  • Part 1: 02. – 05.11.2020 Berlin (Germany)
  • Part 2: 08. – 11.12.2020 Hamburg (Germany)
  • Part 3: 2021
Book
4 + 4 + 4 Day(s)
EUR 8.800,00 / CHF 10.500,00 plus VAT, travel, catering and accommodation

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