Product Management Programme

Concept

Well-functioning product management is the driving force that creates highly profitable products based on market and customer needs and, as a result, increases business success. Because innovative and, above all, successful products are so important, the demands placed on product managers are high.

Product managers do not work in isolation; they reach their goals only in cooperation with others. They are the “entrepreneurs in the company”: strategic thinking, life-cycle management, marketing, managing turnover and profits, interface management, leadership and communication skills are only a few of the demands that you, as a product manager, will need to meet. In our three-part programme, you will practice applying the success factors for and methods and instruments of professional product management.

Benefits

• You will acquire up-to-date knowledge and receive valuable impetus for positions in product management or the preparation to assume such a position.
• You will become familiar with proven methods and tools and will have a chance to work holistically on aspects of professional product management as they relate to marketing, finance and management.
• Your success as a product manager will be ongoing as you turn the focus from turnover to profit.

Target group

• Managers who wish to increasingly dedicate themselves to product management
• Product managers; regional and key account managers
• Managers in marketing and sales
• Employees in marketing, sales, branding, key account management, and R&D
• Employees at companies that intend to introduce product management in the future

Our programme is also aimed toward all those who wish to prepare themselves for a future position in product Management.