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Concept
The influence of strategy on business success is undisputed; there cannot be too much strategic competence in today’s dynamic environment. The smart answers to strategic questions and challenges are necessary for survival, future success and the ability to differentiate oneself clearly from the competition.
At the same time, strategies give guidance and help to make decisions in concrete situations. In order for this to be reality, participants in this strategy seminar receive practical guidance for professional strategy development and learn to successfully implement those strategies within the company. Then, and only then, can ideas and visions be turned into intented results.
Target group
This 4-day seminar is aimed at managers at all levels. This means executives, entrepreneurs, department heads, along with specialists and experts without management responsibility with corresponding background experience.
It is also appropriate for emerging managers who should acquire a modern grasp of strategy for future responsibilities.
The seminar was great filled with relevant content and providing attendees with useful tools that can be used in everyday business. The lecturer was extremely knowledgeable and shared his experience and gave real-life examples that you could relate to easily
Excellent – outperformed expectations!
Business strategy from its basics to the future outlook with multiple lively examples. To be recommended!
Very interesting and a lot of case studies and practical examples were used which made the concept very applicable and clear. Overall a very good course.
Very inspiring, a good overview about tools & strategy approaches.
An interesting overview of strategy with its tools.
The course was fulfilling my expectations regarding the tools and the content. Very dynamic session. I strongly recommend this course for managers.
I have enjoyed the course more than expected. I will apply tools and other lessons learned.
Very good, continue like that.
The course was great esp. since it is a blend of theoretical and practical learning and the instructors were very friendly. Knowledgeable and helpful. Thank you.
Very interesting to me and also gave a lot of tools that can be used in daily work-life.
Good foundation and provide insight into how to apply it conceptually.
Excellent event to crosscheck your company's management tools and get ideas for updates and adjustments.
Again very interesting with tools of practical information, which I will use in my job.
Strategic Management is not only theory anymore.
I really like to work together on the case to use the learned material.
Areas of Focus
Modern Strategic Management
The strategy of a business is much too important as for it to disappear as a plan into a drawer. We demonstrate the causal mechanisms and contexts, always with the awareness that even the best strategies have only a limited lifetime:
- Relation between vision, concept and strategy
- Why strategy is so often misunderstood
- Varieties of strategy development
- Sensible strategy processes
Strategic Analysis – Establishing the Need for Action
Adept strategic analysis creates transparency, permits a concrete discussion of the current situation, and reveals the first strategic options:
- The view of neighbouring systems: environment, customers, and competitive analysis
- Looking inward – core competences and resources
- Sensible tools for analysis from experience
- How to demonstrate the need for action and course corrections
Shaping the Future – Developing Strategic Options
Based on rigorous analysis of the initial situation, strategic options can be conceived to also foster success into the future:
- Why thinking in terms of options is so important
- How to devise strategic options
- Why employees should be included
- What differentiates good strategic options from utopian ideas
- Checking plausibility to avoid dangerous mistakes
Formulating Promising Strategies
The demands on formulating strategy are diverse. We show what reality says about the most important instruments of strategy formulation:
- Requirements for promising strategic formulas
- Methods and instruments for formulating strategies
- Translating strategic plans into budgets and objectives
- Best practices and exemplary cases
Implementation and Strategy Realisation
Without successful implementation every strategy will evaporate. We show how strategies can be implemented and monitored:
- Self within the implementation process
- Promising change management
- Strategic controlling
Dates and booking
Excellence in Strategic Management
Dates & Fees
Are you interested in tailor made corporate programmes or consulting?
Call us at or send us an e-mail at info(at)zibs.ch