Strategic Management Programme

Concept

Strategy and leadership are two sides of the same coin - inseparably connected with each other. In strategic management - when properly understood - they are closely interlinked and form the basis for strategic success. Strategy paves the way and teaches you to do the right thing, while leadership deals with objections and ensures that the right things are done properly.

We first present the central aspects of strategic management in this two-part programme. Then we focus on leadership and change management so that you appreciate what constitutes the most sustainable and difficult-to-copy competitive advantage, namely dedicated and motivated staff.

Key Benefits

The “Strategic Management Programme” offers cutting-edge and practical knowledge for results-based strategic management. During the programme, you will deal with the core issues of successful management: strategy and implementation. It is all about the lasting and difficult-to-copy competitive advantage that comes as a result of strategic competence, authentic leadership and flexibility. Make yourself and your company fit for the increasingly competitive global marketplace.

Composition

Module 1: Strategic Management (4 days)
In this seminar, you will receive the practical strategy expertise and impetus to seize strategic opportunities.
Module 2: Leadership, Change Management and Implementation (4 days)
Tasks and tools for successful change management and skillful implementation.

Target group

• Managers with many years of practical experience who want to learn about the latest findings in strategic management
• Executives who want to obtain new impetus for their current strategic challenges and who want to implement this knowledge effectively with their employees
• Ambitious executives and practitioners who critically question their existing strategic know-how and want to expand upon it
• Managers who are faced with taking on a position with strategic responsibilities or who have recently taken such responsibilities on
• In-house consultants and employees from departments that need to look to the future. For example, business development, marketing and innovation management.